FETA 2025/ Video Art “Sổng Chuồng”: A journey to bring video art closer to the public
Launched in 2022, the FETA/ Video Art “Sổng Chuồng” is a project organized by the Center for Art Patronage and Development (APD), initiated and curated by visual artist Tran Luong. The project marks a new direction for video art in Vietnam. Instead of being limited to traditional “white cube” gallery spaces, it brings video art into everyday life
Art in the flow of everyday life
The project was created with the belief that although media art is growing rapidly and more young artists are turning to video as a medium, the infrastructure for displaying video art and reaching wider audiences has not kept pace. In the past, video art was mostly shown in white-walled galleries, attracting maily visual art lovers. But FETA/ Video Art “Sổng Chuồng” goes in the opposite direction. Without aiming to make art instantly mainstream, the project quietly introduces video art into shared workspaces, shopping centers and public lobbies, spaces where video works “escape” the confines of the gallery and enter busy urban life.
The public, not intentionally seeking art, may be drawn in within just a few seconds by a striking frame. The project aims to cultivate a new visual habit: art is no longer something to seek out, it becomes an unexpected moment of encounter on a busy city street.
FETA 2025 / Video Art Sổng Chuồng
The project is led by Tran Luong, a renowned visual artist, independent curator, and pioneer in building critical spaces for contemporary art in VietNam. He is a co-founder of Nha San Studio, Hanoi’s first experimental art space, and has curated numerous international exhibitions, including the Vietnam Pavilion at the 2015 Venice Biennale. FETA is a natural continuation of his longstanding commitment to curatorial and community – based art practices, aiming to break contemporary at free from closed-off exhibition spaces and bring it closer to the public.
Visual artist, independent curator Tran Luong
FETA 2025 brings together five emerging artists exploring their own visual languages: Trinh Ngan Hanh, Pham Hoang, Khoi Nguyen, Do Vu Minh Ngoc and Thao Bui. Using video as their primary medium, these artists delve into themes of personal consciousness, urban memory, cultural transitions and human interaction with the living environment. Their works are highly abstract, utilizing motion, visual rhythm, and spatial composition to immerse viewers in an open-ended state of observation.
Screenings across Vietnam
FETA/ Video Art “Sổng Chuồng” 2025 runs from May to August, with screenings held at venues across Hanoi and Ho Chi Minh city. These include locations operated by UpGen Vietnam, a leading provider of comprehensive and flexible workspaces tailored for Vietnam’s dynamic young workforce and businesses, and the Toong Coworking Space network, known for its integration of architecture, culture and art for its consistent support of contemporary art programs in major cities.
In Hanoi (6 venues)
Center for Art Patronage and Development (APD)
10:30 AM – 5:30 PM, Tuesday to Saturday | May 2 – May 31, 2025
Creative Square, Kim Khi Thang Long Building, No. 1 Luong Yen, Hai Ba Trung District
UpGen Luong Yen
8:30 AM – 5:30 PM, Monday to Friday | May 20 – August 30, 2025
1st Floor Lobby, Kim Khi Thang Long Building, No. 1 Luong Yen, Hai Ba Trung District
Toong Coworking Spaces
8:00 AM – 8:00 PM, Monday to Friday & 8:00 AM – 5:00 PM on Saturdays | May 20 – August 30, 2025
Toong Phan Boi Chau: 51 Phan Boi Chau, Hoan Kiem District
Toong IPH: 3rd Floor, Indochina Plaza Hanoi, 241 Xuân Thuy, Cau Giay District
Toong Hoang Dao Thuy: 2nd Floor, 25T2 Building, Hoang Dao Thuy
Toong Embassy: 4th Floor, N01–T4 Building, Ngoai Giao Doan Urban Area, Bac Tu Liem District
In Ho Chi Minh City (9 venues)
UpGen Five Star
8:30 AM – 5:30 PM, Monday to Friday | May 20 – August 30, 2025
1st Floor Lobby, Five Star Tower, 28bis Mac Dinh Chi, District 1
Toong Coworking Spaces
8:00 AM – 8:00 PM, Monday to Friday & 8:00 AM – 5:00 PM on Saturdays | May 20 – August 30, 2025
Toong Thi Sach: 02 Thi Sach, Ben Nghe Ward, District 1
Toong Global City: WiYo Complex, An Phu, Thu Duc City
Toong Cong Hoa: 18E Cong Hoa, Ward 4, Tan Binh District
Toong Pham Ngoc Thach: 1Bis Pham Ngoc Thach, Ben Nghe Ward, District 1
Toong Vo Van Tan: 48A Vo Van Tan, Vo Thi Sau Ward, District 3
Toong Vo Thi Sau: 188 Vo Thi Sau, Vo Thi Sau Ward, District 3
Toong 126 Minh Khai: 2nd & 3rd Floor, Itaxa Building, Vo Thi Sau Ward, District 3
Toong Oxygen: 3rd Floor, The Vista Building, 628C Xa Lo Ha Noi, An Phu Ward, Thu Duc City
FETA/ Video Art “Sổng Chuồng” is not merely an art exhibition, it is a process of sowing aesthetic seeds into daily life and expanding the space in which video art exists within society.
Sources of news:
https://hanoigrapevine.com/vi/2025/06/feta-2025-video-art-song-chuong/https://
